This entry deals with the social media impact in the sense of the classification of the mode of action. Definition of social media impact The term social media impact summarizes the types of influence through social media on the attitudes and behavior of social media users. It is therefore a…
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How to recognize fake strategies in social media
What are fake strategies? Fake strategies are strategies that do not correspond to what they promise. In colloquial terms, this is also known as a scam. Fake strategies come in a wide variety of versions. Unfortunately, they are far more common in social media than real strategies. Particularly common variants…
Continue ReadingSocial Media Strategist – Master of Strategy
This article first appeared in the strategy newsletter on LinkedIn. Who is a Social Media Strategist? This question is relatively easy to answer. Essentially, any person who is responsible for the social media strategy of a company or organization is a social media strategist. It is less important to be…
Continue ReadingSocial Media Strategy in simple words
There is a lot of information on the subject of strategy and, not least, social media strategy online and in print. Unfortunately, there is a lot of content that is not entirely recommendable. Therefore, at the beginning, we will point out what is definitely not a strategy and what does…
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Strategy or tactics?
Why we should be able to distinguish between strategy and tactics and how we can “easily” do this. Why it is important to distinguish between strategy and tactics In the company as well as in the markets, we are in a permanent competition. Within companies, this competition is about attention…
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