A core problem in strategy development is often a lack of internal foundations and strategy expertise. In other words, the foundations for strategy development must first be laid before the actual work can begin.
Laying the foundations for strategy development and building strategy expertise is time-consuming and not always easy for small and medium-sized companies. One solution to this can be the use of external resources. Below is a brief overview of the necessary foundations for strategy development and the services I provide.
Description of services
Consulting
Advice on the content of the strategy and the application of the strategy model.
Coaching
Support in the application of the method only. No advice on the content of strategies, no assumption of tasks.
freelance work
Taking on tasks and modules in strategy development.
On-site services in the DACH region only. All other regions remote work.
Foundations for strategy development
Social Media Performance Potential
To develop a social media strategy, we need a structured social media performance potential that enables us to compare the different ways of using social media based on their benefits for the company’s success, their competitive quality and their resource requirements. Without such a system, strategy development is not well founded.
Consulting, Coaching
Social media benefits for the business model
Every business model is unique. In order to develop a well-founded social media strategy, we need to know the potential benefits of social media for this individual business model. Without this knowledge, it is not possible to develop a strategy that can ensure the potential benefits of social media for the company’s success.
Consulting, Coaching, Freelance
Evaluation of the competitive situation
Companies find themselves in extensive competition in social media. Knowledge of this competition and the possibilities of shaping it to your advantage is a prerequisite for developing a successful social media strategy.
Consulting, Coaching, Freelance
Strategy development with complete strategy components, interactions, assumptions and prerequisites
Every strategy consists of individual elements that work together and are based on assumptions and preconditions, both individually and as a whole. Incomplete strategies are just as risky as strategies whose interactions, assumptions and prerequisites are not known and therefore not taken into account.
Consulting, Coaching, Freelance
Strategy evaluation
In social media, there are different reasonable strategy versions depending on the priorities. Developing and evaluating them is an essential part of determining the best possible strategy for the company.
Consulting, Coaching
Contact
Please get in contact via eMail or LinkedIn.
- via eMail: Wilfried Schock ws@pbsm.info
- via LinkedIn: Wilfried Schock