A pbsm.strategy is more powerful
There are different methods to develop a social media strategy. Learn what makes the potential-based strategy model more powerful.
Social media performance potential
Only if we know what social media can do for a company we can harness the full performance potential of social media.
The pbsm works with a defined social media performance potential with direct reference to the corporate benefit from social media.
Business model of the company
Other methods of strategy development use social media primarily for marketing.
In pbsm, the social media strategy supports the business model. This also reveals the potential for change that social media can bring to your business model.
Social media affinity of markets
The social media impact on markets is individual.
In the potential-based strategy model
pbsm
the social media affinity makes this individual impact clear.
Topics and subject areas
Topics and subject areas are contents and structures defined by a topic.
At
pbsm
you address markets and competitive situations more precisely with it.
Social media options for action
Options for action show what is possible for a company in a specific market and competition in social media.
At
pbsm
the options for action are the basis of the social media strategy.
Strategy components
Defined components of a social media strategy allow performance, risks and requirements of a strategy to be identified and compared.
At
pbsm
a set of strategy components becomes part of the daily business.
Strategy versions
An open strategy process with strategy versions will be more equitable to priorities, competition, resources and alternative approaches.
The
pbsm
is based on strategy versions.
Social Media Resources
Social media is resource intensive and a source of resources.
At
pbsm
you use resources more precisely and tap the resources of social media.
Company options
Social media requires structures and strategies with a long-term perspective.
At
pbsm
they recognize which options result from a strategy.