Why we should be able to distinguish between strategy and tactics and how we can “easily” do this in practice. Why it is important to distinguish between strategy and tactics In the company as well as in the markets, we are in a permanent competition. Within companies, this competition is…Continue Reading
Action options describe the different options a company has in a specific situation to achieve a specific goal.Continue Reading
Strategy models Definition strategy models Strategy models are toolboxes for strategy development that contain a methodological framework and processes for strategy development that make strategy development more tangible and easier. Benefit strategy models The advantage of strategy models lies in their methodologically sound approach. Strategy models are or should be…Continue Reading
Strategy models are models for the development of strategies. They map the complexity of the strategy and its development.
This article covers the importance and benefits of strategy models for developing social media strategies.
The misunderstanding Not all companies that use social media have a social media strategy. At the same time, not everything that is called a social media strategy is actually a social media strategy. Many social media strategies are little more than a package of measures. Note: measures in this sense…Continue Reading
Today, social media strategy is still understood as a pure communication strategy or as a supplement to the marketing strategy. This does not do justice to social media or the associated opportunities and risks for companies. Not only is social media a format that is based on participation, unlike other media and traditional marketing, but social media has a clearer and more direct impact on the business model of companies or industries than we are used to in the media. The examples of this should be familiar.Continue Reading
If the basis of the strategy is unclear, the strategy stands on uncertain foundations.Continue Reading