Social Media Strategy Blog

Strategy or tactics?

Why we should be able to distinguish between strategy and tactics and how we can “easily” do this in practice. Why it is important to distinguish between strategy and tactics In the company as well as in the markets, we are in a permanent competition. Within companies, this competition is…

Action options – foundation of the strategy definition

Action options describe the different options a company has in a specific situation to achieve a specific goal.

Strategy models: the pbsm.strategy model for social media

Strategy models Definition strategy models Strategy models are toolboxes for strategy development that contain a methodological framework and processes for strategy development that make strategy development more tangible and easier. Benefit strategy models The advantage of strategy models lies in their methodologically sound approach. Strategy models are or should be…

Strategy models in social media

Strategy models are models for the development of strategies. They map the complexity of the strategy and its development.
This article covers the importance and benefits of strategy models for developing social media strategies.

Social media strategy or package of measures?

The misunderstanding Not all companies that use social media have a social media strategy. At the same time, not everything that is called a social media strategy is actually a social media strategy. Many social media strategies are little more than a package of measures. Note: measures in this sense…