The strategic social media perspective or how much success would you like?
What are social media perspectives and why are they important? Every social media strategy should…
Know and use social media usage formats
Being able to differentiate between usage formats and knowing their strengths and weaknesses is a…
Using strategy competence as a professional competition advantage
Strategy competence is an existential necessity for companies. This is why employees with this competence…
3 questions about social media strategy quality
There are plenty of look alike social media strategies and packages of measures that claim…
Social Media Strategist – Master of Strategy
Who is a Social Media Strategist? This question is relatively easy to answer. Essentially, any…
Strategy or tactics?
Reading time: 8 minutes Level: Basic competence Social Media Strategy Why we should be able…
Action options – foundation of the strategy definition
Action options describe the different options a company has in a specific situation to achieve…
Strategy models: the pbsm.strategy model for social media
Strategy models Definition strategy models Strategy models are toolboxes for strategy development that contain a…
Strategy models in social media
Strategy models are models for the development of strategies. They map the complexity of the…
Social media strategy or package of measures?
The misunderstanding Not all companies that use social media have a social media strategy. At…
Why it’s time to rethink social media strategy.
Today, social media strategy is still understood as a pure communication strategy or as a…
The basis of a social media strategy
If the basis of the strategy is unclear, the strategy stands on uncertain foundations. …
Business model and social media strategy
Reading time: ca. 8 min Content: Social media strategy and business model – why business…