Social Media Strategy Online Course pbsm.user

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What does the Social Media Strategy course with the degree pbsm.user include?

The course includes the

  • Online course with content and explanations of the basics, practical usage of the method with the individual steps, exercises for usage and a variety of work templates as examples.
  • the license to use the potential-based strategy model for your own company.
  • a Wiki with explanations of terms,
  • a FAQ section where frequently asked questions are addressed. This area fills up with questions from participants.
  • Forums for exchange and questions. The instructor can be reached in the forum.

Who is the social media strategy course with the degree pbsm.user important for?

This course is for anyone who has

  • bear or want to bear responsibility for social media in companies and organizations.
  • want to support corporate success through social media.
  • want to acquire the potential-based strategy model in the fastest and most cost-effective way and with full personal responsibility.

How does this strategy course work?

This strategy course only takes place digital. Participants learn when and where it is best for them. Communication with the instructor or other participants takes place in the forum.

Organization

This course is available as a purely digital course. Participants have 3 months access to their online course. An extension is possible. The course is divided into the following modules

  • Fundamentals: the basic knowledge needed, kept as streamlined as possible.
  • Usage: the practical usage of the method. Explained step by step and complemented by working templates.
  • Exercises: for your own company and for different industries. In addition to the exercises for your own company, you should at least try the exercises for another industry. Decide on another industry and stick with that industry throughout the course.

The content is text-based and supplemented with working templates. This way, you don’t have to copy content from videos and save yourself from rewinding and fast-forwarding.

Implementation

Participants complete the content in the prescribed order, deepen their new knowledge through practical usage and exercises, and use the wiki, FAQ, and forum for questions. The instructor can be reached via the forum.

Exercises

The learning success of the individual contents is checked by the participants themselves by means of practical exercises under their own responsibility. In case of problems the participants have access to the course content, the Wiki, the forum. Optionally, you can also book consultation hours with your instructor.

Completion

At the end of the course, participants receive the certificate “Social Media Strategy User pbsm”. There will be no exam. The exercises will not be graded. Graduation is achieved upon completion of the course.

  • Disadvantage of this degree: The degree is not graded. The participants acquire a competence on their own responsibility. They confirm individual competence through their work in the company.
  • Advantage of this degree: Greater time flexibility: They can work on the online course in their own time frame and are not dependent on instructor feedback and a grade. This allows them to work on their competency faster.

Both courses contain the same content. The Social Media User (degree pbsm.user) differs only in that it is offered without grading and without required exercises and strategy development.

Flexibility in competency: you can set your own priorities for the exercises and focus on those that are particularly important to you for your requirements. Or, in addition to the recommended exercises for your degree, you can do additional exercises for other companies/industries to reinforce your competencies without additional financial expense.

Less effort and higher relevance: You focus on your own company during the exercises. This ensures quick practical implementation and is more relevant to you and you save the higher number of mandatory exercises compared to the Social Media Strategy Consultant pbsm degree.

Lower Cost: Because the Social Media Strategist pbsm degree does not require graded exercises, the course costs less than one-third of the Social Media Strategy Consultant pbsm, which requires a complete social media strategy for grading in addition to a large number of more extensive required exercises.

Price of the social media strategy course pbsm.user

The social media strategy course pbsm.user lasts 3 months and costs 150 € plus VAT.

This introductory price until the end of the year 2023. After this period price ist 950€ plus VAT.

In addition to the content described, it also includes the application license for using the potential-based strategy model for your own company.

How to book this course:

You will find the booked course on your profile page as soon as the course is released for you.