Meet your new skills

With the online courses on the potential-based strategy model pbsm, strategy competence becomes your personal competitive advantage.

Social media performance potential

You can demonstrate and realize the individual performance potential of social media for companies.

Strategy development

They master strategy development and its individual steps – from the performance potential of social media to the business model to options for action and strategy definition.

Business models

You will recognize opportunities and risks of social media for business models, be able to communicate them at every level of the company and develop solutions.

Social media options for action

They recognize their company’s possible options for action in social media, their advantages and disadvantages, and their competitive situation.


You recognize the strengths and weaknesses of your competitors. In all relevant markets and in all relevant aspects of social media.


They have the complete overview of the market and competitive situation in social media and can also present this impressively.


They recognize the potential corporate benefit of social media for the business model in all relevant parts and recognize whether and how this benefit can be realized.

Strategy competence

They recognize performance and competitive quality of social media strategies, can explain and justifiably evaluate them, and recognize when strategies need to be updated or replaced.


They can competently integrate social media strategies into the day-to-day work of the company, manage and monitor their implementation, and react to changes in the general conditions in good time.

The social media strategy courses

The courses are conducted online and worked through by you according to your capabilities.

Social media experience is required in all courses.
In terms of content, both courses are identical. They differ only in the different degree and license.
Graduates of both social media strategy courses will be included in the User directory of the potential-based strategy model entered.
Choose the social media strategy course that’s right for you based on your individual needs.

Online course pbsm.user

Target groups: this course is intended for anyone who wants to develop social media strategies for their own company or project.

License: Application of the pbsm for own company (as employee or owner).

Degree pbsm.user: This degree is not graded, has no required exercises and no exam.

Duration: 4 months, 20 hours of reading, over 200 exercises

Availability: the course is available.

Price: 650€ plus taxes

Online course pbsm.strategist

Target audiences: this course is designed for anyone who wants to provide social media strategies as a service or consult on them, or who wants agraded certificate.
License: Application of the pbsm within the scope of services for other companies and organizations.

Degree pbsm.strategist: graded completion based on required exercises and completed strategy development.

Duration: 4 months, 20 hours of reading, over 200 exercises, 10 of which are compulsory.

Availability: the course ist not available at the moment. Reserve a seat in the next available course.

Price: 2450€ plus taxes

The following information applies to both online courses.

Time required

As a reading time, you should schedule 2-3 hours a day to work on the content. Assume that the time spent practicing the practical application is greater than the time spent just reading.

Prior knowledge

Social media knowledge from business application is a prerequisite for both courses. Strategy knowledge is not required.

Learning mode

The contents are worked out independently and the individual learning success is checked independently by means of the suggested exercises.
Forums for communication with participants and lecturer, FAQs and a small  Wiki  complement the content of the social media strategy courses.
Individual consultation hours  with the instructor are additionally available (fee required).


Licenses for the use of the pbsm are granted for quality assurance of the application and correspond to the intended use of the method.
You can find more details under Licenses

User directory

All course participants are entered in the user directory in with their respective degree.