High performant social media strategies – by method.

Learn why strategies with potential based strategy model pbsm are more performant by method.

Social media performance potential

If we do not know what social media can do for a company, we will hardly be able to use the full performance potential of social media for this company.

Only the potential-based strategy model pbsm works with a clearly defined comprehensive social media performance potential with direct reference to the corporate benefit from social media.

Company business model

In most methods social media strategies are developed for marketing purposes.
The potential based strategy models purpose is to support the success and future of the entire business model with social media. At the same time, the change potential of social media for your business model becomes apparent.

At the same time, the pbsm reveals the change potential of social media for your business model.

Social media affinity of markets

The impact of social media on markets is individual. Only if we recognize how social media affects our markets and what we can achieve with it in our markets we can exploit the full potential of social media.

The pbsm uses social media affinity methodically and thus enables strategies that support markets and business models more precisely and successfully with social media.

Topics and themes

In pbsm topics and themes are content and structures representing parts of markets, customer segments, value propositions, channels, or customer relationships.

We use them to recognize, represent and address markets and competitive situations in social media more precisely and provide more perfomant support for our business model and corporate goals.

Social media action options

Social media options for action reveal which performance potential a company can use in a specific market and competition, and the possible benefits for the company.

In the pbsm social media action options form the cornerstone of our social media strategy. We use them to identify what is possible and sensible for our company in social media, what benefits we can achieve with them, and how we can achieve these benefits in competition in detail.

Strategy elements

Defined elements of a social media strategy make it easier to create a complete strategy and to evaluate and compare the performance, risks and requirements of a strategy as well as to identify critical interactions in a strategy.

In pbsm we work with a fixed set of strategy elements that enable this performance and furthermore make the strategy become an integral part of the day-to-day business.

Strategy versions

Strategy versions enable an open strategy process that allows priorities, social media affinities, different focal points, resource situations and alternative approaches to be taken into account.

In the pbsm we work with strategy versions because we find the best possible strategy by examining the most promising alternatives.

Social Media Resources

Social media is resource-intensive. The more consistently social media is used, the more intense the competition and the more important the issue of resources becomes. At the same time, social media is a source of resources if we take this into account in our strategy.
The potential-based strategy model pbsm not only shows the resource requirements of a strategy, but also how we can use social media resources.

Business options

In Social media we commit to structures and strategies for an extended period of time. These commitments affect our options for the future.

In the pbsm. we can reveal which additional options arise from a strategy and which existing options are abandoned with this strategy.

Strategy has to be simple to work.

Strategies that ignore relevant influencing variables and goals look simple, but are only incomplete.
We can not avoid complexity by ignoring realities. But we can reduce complexity through methods.

the potential-based strategy model

The method for high-performing social media strategies.
Simple and with the relevant
influencing variables.