This module deals with the set up of the strategy process
The course module “Set up strategy process” contains the content and organization of the strategy process according to the potential-based strategy model for social media.
Contents of the module
In this module you will learn how to organize the strategy process and establish it in the company.
The learning objective of the lesson is to be able to derive and organize a strategy process.
Organization of the content
The module is divided into three areas.
Basics: here you will receive basic knowledge about the strategy process. Try to work through this basic knowledge step by step. For understanding, it has proven helpful if you reflect this basic knowledge with your practical social media experience.
Practical application: in this area you will work out the concrete application of the basic knowledge step by step using templates in individual work steps. The templates here are examples. This means that they are of a more basic, exemplary nature and should be adapted for individual cases.
Exercises: You work through exercises. The tasks are of a basic nature. The application is for a business situation that you already know.