This module deals with social media performance potential.
Social media performance potential represents the impact of social media in markets. It includes the different usage formats of social media and describes their performance for companies.
Content of the module
In this module, you will learn about social media performance potential through and in the form of the individual usage formats and the different types of social media impact.
Organization of the content
The module is divided into three areas.
- Basics: here you will receive basic knowledge on the topic of social media affinity. Try to work through this basic knowledge step by step. It has proven helpful for understanding if you reflect this basic knowledge with your practical social media experience.
- Practical application: in this area, you will work out the concrete application of the basic knowledge step by step using templates in individual work steps. The templates here are examples. This means that they are of a more basic, exemplary nature and should be adapted for individual cases.
- Exercises: You work through exercises. The tasks are of a basic nature. The application is for a company situation that you are already familiar with.
Learning objective of the module
You should know the social media usage formats and the types of social media impact and be able to use them for your social media strategy.
- Reading time: The pure reading time for this module is around 250 minutes.
- Exercises: The course module contains 78 exercises.