Social Media Options
This module deals with the social media options available to companies based on their individual social media performance potential and the company’s competitive situation in social media.
The course module has a reading time of approximately 240 minutes for the topics listed below and also includes almost 50 exercises for practical application of this content.
Social media options
The social media options describe the concrete options for action in social media for markets, competitive situations, corporate goals and business models and include social media usage formats, topics, user benefits, motivation, participation, social media channels and corporate benefits.
Use
At the end of these processes, we know the company’s options for action in order to develop the best possible social media strategy for the market and competition, for the business model and defined company goals.
Social media options for action are a central basis for social media strategy development.