Social Media Strategy Components
The Social Media Strategy Components course module takes approximately 250 minutes to read, covering the basics and tips for practical application. The course module covers the subject areas listed below. The practical application for the topics listed below includes over 40 exercises.
ISocial Media Strategy Components
In the potential-based strategy model, the social media strategy components include the topics and content of the strategy, the usage formats, user benefits and company benefits, participation, motivation, target groups, reach, communication, competition, social media channels, goals, resource requirements as well as the assumptions and prerequisites underlying the strategy.
Utilization
The strategy components contain the respective content including information on practical implementation in everyday life, the analysis of the interactions between the strategy components, the requirements for other strategy components as well as resource requirements and goals.
The social media options for action are thus the bridge for the daily implementation of the social media strategy in day-to-day business.