Content and learning objective of the module
This module deals with the evaluation of social media strategy drafts and strategies.
- Reading time: approx. 120 minutes
- Exercises: 4 exercises for strategy evaluation
Organization of the content
The module is divided into three areas.
Basics: here you will receive basic knowledge on the topic of social media affinity. Try to work through this basic knowledge step by step. It has proven helpful for understanding if you reflect this basic knowledge with your practical social media experience.
Practical application: in this area you will work out the concrete application of the basic knowledge step by step using templates in individual work steps. The templates here are examples. This means that they are of a more basic, exemplary nature and should be adapted for individual cases.
Exercises: You work through practice tasks. The tasks are of a basic nature. The application takes place for a company situation that you already know.