pbsm.strategist – the qualification
Strategy is a challenge that can only be mastered with sound skills. To ensure the quality of strategy development, there is the pbsm.strategist qualification, which confirms competence for the pbsm on the basis of a successfully developed strategy according to the potential-based strategy model.
Requirements for the pbsm.strategist degree
A complete strategy development with corresponding documentation for a real business model is required for the pbsm degree.
The required contents and structure are described in this document.
| Information on the degree pbsm.strategist | |
| Objectives pbsm | The objective of the potential-based strategy model pbsm is to provide social media users with a tool for strategy development that opens up the benefits of social media for the entire business model and enables highly competitive and effective strategies. This also applies to newcomers with no knowledge of business models and no major strategy experience. That is why the pbsm is available to everyone without an exam. |
| Objectives pbsm.strategist | The aim of the pbsm.strategist degree is to ensure quality in the usage of the method. In order to develop actual strategies in social media that go beyond arbitrary collections of measures and to ensure the potential benefits of social media for a company, practical application experience with the method is required. |
| Benefit pbsm.strategist | With this qualification, companies have the certainty, both as customers and as employers, that the usage of the method has been practically developed by graduates. Users with this qualification distinguish themselves externally through confirmed practical user knowledge and have the security of successful usage of the method. |
| Development of the examination paper | The strategy as an examination paper is an achievement of the graduate. The graduate must perform the essential tasks independently. External sources and assessments are required for the procurement and evaluation of information. External contributions must be identified as such in the strategy. The organization and time frame of the strategy development and documentation are determined by the graduate. |
| Registration and submission | Absolventen stellen mit der Anmeldung der Abschlussarbeit sicher, das ihre Abschlussarbeit innerhalb des Zeitraums von 1 Jahr ab Anmeldung angenommen wird und sie in diesem Zeitraum bei Bedarf einen Ansprechpartner für Fragen und Feedback haben. Die Abschlussarbeit ist spätestens 1 Jahre nach Anmeldung einzureichen. |
| Questions and feedback | From the time you register your examination papier, I or a representative will be available to answer questions about the method and its usage and to provide feedback on individual content. |
| Requirements for recognition of the examination paper | The examination paper must be submitted no later than 1 year after registration. A prerequisite for the recognition of the degree is the complete usage of the method in terms of content and a strategy with objectively justifiable chances of success. Sources and external evaluations, justifications and contributions must be identified. |
| degrees | Successful completion is documented by a certificate and entry in the pbsm strategists list. |
The strategy course
| Information about the strategy course | |
| Scope strategy course | 7 modules 73 learning units 20h+ reading time 200+ practical exercises |
| Alternative uses | Use A – Free access to the course, – degree: no degree – Proof of qualification: no proof of qualification – Individual support optional (subject to a charge) – strategist directory: no entry in the user directory. Use B – Free access to the course, – degree pbsm.strategist (examination fee 1850 € plus VAT) – Proof of qualification through specific strategy development and documentation – Individual support optional (subject to a charge) – strategist directory: Entry as pbsm.strategist in the user directory |
| support | – Individual support through personal coaching of content and usage of the method per 30 min: 80€ plus VAT – feedback practical exercises: see list of exercises at course page. – individual questions (by email) on content and usage 25€ plus VAT |
| Contact | Wilfried Schock ws@pbsm.info |
Join the free strategy course now.
The strategy course contains more than 70 lessons with over 20 hours of lesson reading time and over 200 exercises for practical training.