pbsm.user
Zeit für Strategiekompetenz

the potential based
social media
strategie model

Zeit für Strategiekompetenz

Time for more social media strategy expertise

pbsm.user
Zeit für Strategiekompetenz

the potential based
social media
strategie model

Zeit für Strategiekompetenz

Time for more social media strategy expertise

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A pbsm.strategy is more powerful

There are different methods to develop a social media strategy. Learn what makes the potential-based strategy model more powerful.

Social media  performance potential

Only if we know what social media can do for a company we can harness the full performance potential of social media.

The pbsm works with a defined social media performance potential with direct reference to the corporate benefit from social media.

Business model  of the company

Other methods of strategy development use social media primarily for marketing.

In pbsm, the social media strategy supports the business model. This also reveals the potential for change that social media can bring to your business model.

Social media affinity of markets

The social media impact on markets is individual.

In the potential-based strategy model
pbsm
the social media affinity makes this individual impact clear.

Topics and subject areas

Topics and subject areas are content and structures defined by a topic.

With pbsm you address markets and competitive situations more precisely with it.

Social media options for action

Options for action show what is possible for a company in a specific market and competition in social media.

With pbsm the options for action are the basis of the social media strategy.

Strategy components

Defined components of a social media strategy allow performance, risks and requirements of a strategy to be identified and compared.

With pbsm a set of strategy components becomes part of the daily business.

Strategy versions

An open strategy process with strategy versions will be more equitable to priorities, competition, resources and alternative approaches.

The pbsm is based on strategy versions.

Social Media Resources

Social media is resource intensive and a source of resources.

With pbsm you use resources more precisely and tap the resources of social media.

Company options

Social media requires structures and strategies with a long-term perspective.

With pbsm you recognize which options result from a strategy.

Your personal advantages through the potential-based strategy model

Strategy competence: The potential-based strategy model leads to higher strategy competence. They can explain and shape the benefits of social media on all aspects of the business model.

Relevance: The importance of social media – and your strategy expertise – to the success of the business model becomes clear. This ensures attention and recognition.

Secure these advantages for yourself.
Join the free strategy course now.