More performant social media strategies – by method.
There are different ways to develop social media strategies. Learn why a pbms based strategy is much more powerful.
Social media performance potential
Only if we know what social media can do for a specific company and systematically take this into account in our social media strategy we use the full performance potential of social media for that company.
In the potential-based strategy model pbsm. we use a clearly defined social media performance potential with direct reference to the corporate benefit from social media. No other method achieves this.
In other methods of social media strategy development, the use of social media is reduced to marketing.
In the potential-based strategy model pbsm., aligning the social media strategy with the business model ensures that the entire business model is optimally supported by social media. At the same time, the change potential of social media for your business model becomes apparent.
Social media affinity of markets
The impact of social media on markets is individual. Only if we recognize how social media affects our markets and what social media can do for our markets we can exploit the full potential of social media.
In the potential-based strategy model pbsm, social media affinity is determined in detail, precisely and, above all, directly applicable via and for the individual topics of the markets.
Topics and subject areas
Topics and topic areas are content and structures defined by a topic and represent parts of a market, customer segments, value propositions, channels, or customer relationships. Topics enable us to more precisely address markets and competitive situations in social media and can provide more targeted support for areas of our business model and our corporate goals.
In the potential-based strategy model pbsm themes and topic areas define the field in which our strategy is operating.
Social media options
Social media options defines which social media performance potential a company can use in a specific market and competition with which defined company benefits.
In the potential-based strategy model pbsm, the social media options form the basis for our strategy development. We use them to identify what is possible for our company in social media, what benefits we can achieve with them, and how we can achieve these benefits in our specific competition.
Social Media Strategy Components
The components of a strategy that are required to make it work and that facilitate assessing and comparing the performance, risks, and requirements of a strategy and identifying critical interactions in a strategy.
The potential-based strategy model pbsm works with a fixed set of strategy components that enable this performance and furthermore ensure that the contents of the strategy are a fixed part of the daily business.
Strategy versions enable an open strategy process that allows for priorities, social media affinities, different focuses, resource situations, and alternative approaches.
The potential-based strategy model pbsm use strategy versions because we find the best possible strategy by examining alternatives.
Social Media Resources
Social media is resource-intensive. The more consistently we use social media, the more intense the competition becomes, the more important the issue of resources becomes. At the same time, social media is a source of resources. At least if we take this into account in our strategy.
In the potential-based strategy model pbsm not only the resource requirements of a strategy become clear but also how we can use social media resources.
Social media requires a commitment from business. We have to commit to structures and strategies for an extended period of time. These commitments affect and define our options for the future.
The potential-based strategy model pbsm shows us the additional options that result from a strategy and which existing options are abandoned with this strategy.
Strategy should be as simple as possible for it to work.
the potential-based strategy model