pbsm.user
Zeit für Strategiekompetenz

the potential based
social media
strategie model

Zeit für Strategiekompetenz

More successful and useful social media strategies with the pbsm strategy model.

pbsm.user
Zeit für Strategiekompetenz

the potential based
social media
strategie model

Zeit für Strategiekompetenz

More successful and useful social media strategies with the pbsm strategy model.

PlayPause

What the social media strategy development with the pbsm differs from other methods.

Social media strategies can be developed in a variety of ways. With the potential-based strategy model pbsm we ensure the comprehensive benefit of social media for the business model, a unique competitiveness of our strategies and design strategies with exceptional effectiveness. Read what basic differences the pbsm from other methods and use this method as a competitive advantage.

Securing benefits from social media for the business model

Using pbsm we analyze the performance potential of social media for the company’s business model. For each component of the company’s business model. At the start of the strategy development, we know what benefits social media can actually offer for the success of the company and can develop the optimal social media strategy on this basis.

Ensuring the competitiveness of social media strategies

With the pbsm we know the competitive situation in each segment of the market and business model. We know the benefits we can achieve for the business model for this segment and know for each segment whether and how we can be successful in competition there. Strategies with the pbsm are therefore more benefit-oriented and competitive.

Ensuring the effectiveness of social media strategies

Social media strategies based on pbsm are more effective because we can focus corporate resources on the issues that are crucial to the company, which have an affinity for social media and in which we can be successful in competition. By avoiding investing resources in topics with little social media affinity, or engaging in contests that are unwinnable, our strategies are more success-oriented. This is possible because the pbsm provides us with the necessary information for this.

Ensuring the integration of social media

Using pbsm we develop social media strategies that are focused on supporting the business model. To this end, we involve all relevant functional areas in strategy development, thus ensuring the best possible integration and acceptance of social media within the company.

Integration of social media strategies into customer journey and sales funnel

With pbsm we can provide precise support for the customer journey and sales funnel. In this way, we integrate social media into commercially crucial corporate processes and provide targeted support for the company’s most important functions through social media.

Unique general view

Using the pbsm we know in detail which benefit for which area of the business model can be created by social media and with which methods this benefit can be realised in competition. This creates a unique general view that enables more powerful strategies and in their implementation it represents a competitive advantage in itself.

Convincing strategy competence through the pbsm

There is a big difference between someone who can explain the benefits of social media for a company in detail for the entire business model, show what the respective competitive situation looks like for the individual benefits and how this competition can be successfully shaped, and someone whose expertise lies in distributing content via social media.
Strategy competence begins with the right method. Just choose the pbsm.

Personal benefits through the pbsm.

Your professional competence increases significantly and is better recognized.  


They become much more valuable to your business.
You can use social media more comprehensively for the commercial success of your company. Across the company’s business model.

Requirements from the pbsm.


You will need social media know for the courses. The ability to use social media profitably for business models is something you will develop in the courses.

A comparable social media strategy competence has not yet been taught in social media training.
That’s why these courses exist.


Learn your new skills here.

[:en] [:de][:en][:]
pbsm.user
Zeit für Strategiekompetenz

the potential based
social media
strategie model

Zeit für Strategiekompetenz

More successful and useful social media strategies with the pbsm strategy model.

pbsm.user
Zeit für Strategiekompetenz

the potential based
social media
strategie model

Zeit für Strategiekompetenz

More successful and useful social media strategies with the pbsm strategy model.

PlayPause

What the social media strategy development with the pbsm differs from other methods.

Social media strategies can be developed in a variety of ways. With the potential-based strategy model pbsm we ensure the comprehensive benefit of social media for the business model, a unique competitiveness of our strategies and design strategies with exceptional effectiveness. Read what basic differences the pbsm from other methods and use this method as a competitive advantage.

Securing benefits from social media for the business model

Using pbsm we analyze the performance potential of social media for the company’s business model. For each component of the company’s business model. At the start of the strategy development, we know what benefits social media can actually offer for the success of the company and can develop the optimal social media strategy on this basis.

Ensuring the competitiveness of social media strategies

With the pbsm we know the competitive situation in each segment of the market and business model. We know the benefits we can achieve for the business model for this segment and know for each segment whether and how we can be successful in competition there. Strategies with the pbsm are therefore more benefit-oriented and competitive.

Ensuring the effectiveness of social media strategies

Social media strategies based on pbsm are more effective because we can focus corporate resources on the issues that are crucial to the company, which have an affinity for social media and in which we can be successful in competition. By avoiding investing resources in topics with little social media affinity, or engaging in contests that are unwinnable, our strategies are more success-oriented. This is possible because the pbsm provides us with the necessary information for this.

Ensuring the integration of social media

Using pbsm we develop social media strategies that are focused on supporting the business model. To this end, we involve all relevant functional areas in strategy development, thus ensuring the best possible integration and acceptance of social media within the company.

Integration of social media strategies into customer journey and sales funnel

With pbsm we can provide precise support for the customer journey and sales funnel. In this way, we integrate social media into commercially crucial corporate processes and provide targeted support for the company’s most important functions through social media.

Unique general view

Using the pbsm we know in detail which benefit for which area of the business model can be created by social media and with which methods this benefit can be realised in competition. This creates a unique general view that enables more powerful strategies and in their implementation it represents a competitive advantage in itself.

Convincing strategy competence through the pbsm

There is a big difference between someone who can explain the benefits of social media for a company in detail for the entire business model, show what the respective competitive situation looks like for the individual benefits and how this competition can be successfully shaped, and someone whose expertise lies in distributing content via social media.
Strategy competence begins with the right method. Just choose the pbsm.

Personal benefits through the pbsm.

Your professional competence increases significantly and is better recognized.  


They become much more valuable to your business.
You can use social media more comprehensively for the commercial success of your company. Across the company’s business model.

Requirements from the pbsm.


You will need social media know for the courses. The ability to use social media profitably for business models is something you will develop in the courses.

A comparable social media strategy competence has not yet been taught in social media training.
That’s why these courses exist.


Learn your new skills here.

[:]