Social Media Strategy Blog

This entry deals with the social media impact in the sense of the classification of…

What are fake strategies? Fake strategies are strategies that do not correspond to what they…

This article first appeared in the strategy newsletter on LinkedIn. Who is a Social Media…

Since even industry giants and reference book authors are not immune to the spread of…

There is a lot of information on the subject of strategy and, not least, social…

The following article addresses the topic of competition and competitiveness for social media strategies Reading…

This article deals with strategy competence and here with the areas of competence that we…

What are social media perspectives and why are they important? Every social media strategy should…

Being able to differentiate between usage formats and knowing their strengths and weaknesses is a…

Strategy competence is an existential necessity for companies. This is why employees with this competence…

There are plenty of look alike social media strategies and packages of measures that claim…

Lesezeit 7 Minuten Wer ist ein Social Media Strategist? Diese Frage ist relativ einfach zu…

Reading time: 8 minutes Level: Basic competence Social Media Strategy Why we should be able…

Strategy models Definition strategy models Strategy models are toolboxes for strategy development that contain a…

Action options describe the different options a company has in a specific situation to achieve…

Strategy models are models for the development of strategies. They map the complexity of the…

The misunderstanding Not all companies that use social media have a social media strategy. At…

Today, social media strategy is still understood as a pure communication strategy or as a…

If the basis of the strategy is unclear, the strategy stands on uncertain foundations. …

Reading time: ca. 8 min Content: Social media strategy and business model – why business…