Course module set up strategy process
Reading time approx. 10 minutes
Exercises 1
A social media strategy with pbsm is more powerful
There are different methods to develop a social media strategy.Find out what makes social media strategies more powerful with the potential-based strategy mode
Performance potential
Only if we know what social media can do for a company we can harness the full performance potential of social media.
The pbsm works with a defined social media performance potential with direct reference to the corporate benefit from social media.
Business model
Other methods of strategy development use social media primarily for marketing.
In pbsm, the social media strategy supports the business model. This also reveals the potential for change that social media can bring to your business model. Social media strategies for the business model create greater benefits for the company.
Social media affinity
The social media impact on markets is individual.
In the potential-based strategy model
pbsm the social media affinity makes this individual impact clear.
We focus company resources where they can have the greatest impact.
Topics and subject areas
Topics and subject areas are content and structures defined by a topic.
With pbsm you address markets and competitive situations more precisely with it.
When we use topics to address markets in social media, we can not only allocate resources more precisely, we can also focus on the topics in which we have the best competitive opportunities.
Options for action
Options for action show what is possible for a company in a specific market and competition in social media.Through options for action, we identify which measures we need to achieve a concrete benefit for the company in the respective competition. This gives us the basis for successful strategies.
With pbsm the options for action are the basis of the social media strategy.
Strategy components
Defined components of a social media strategy allow performance, risks and requirements of a strategy to be identified and compared.
In addition, we can identify problems between the contents of the individual strategy components.
With pbsm a set of strategy components becomes part of the daily business.
Strategy versions
An open strategy process with strategy versions will be more equitable to priorities, competition, resources and alternative approaches.
The pbsm is based on strategy versions.
Social Media Resources
Social media is resource intensive and a source of resources.
With pbsm you use resources more precisely and tap the resources of social media.
Company options
Social media requires structures and strategies with a long-term perspective.
With pbsm you recognize which options result from a strategy.
Take advantage of these benefits for yourself.
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More than 70 lessions, more than 200 exercises.
2 Social media performance potential
Course module Social Media Performance Potential
Reading time 250 minutes
Exercises: 78
3 Social media action options
Course module Social Media Options for Action
Pure reading time: approx. 200 minutes
Exercises: 37
4 social media strategy components
Course module Social Media Strategy Components
Reading time: approx. 250 minutes
Exercises: 49
5 Definition of social media strategy
Course module Social Media Strategy Definition
Pure reading time: approx. 150 minutes
Exercises: 40
6. Social media strategy evaluation
Course module Strategy evaluation
Reading time: approx. 82 minutes
Exercises: 4
7 Strategy Management
Course module Strategy Management
Reading time: approx. 20 minutes
Exercises: none
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