Course module set up strategy process
Reading time approx. 10 minutes
Exercises 1
Social media strategy benefits with the pbsm.
With the strategy benefits from the pbsm – the potential based strategy model – your social media strategy becomes superior.
Key strategy benefits for a business.
In these 3 areas the pbsm creates strategic advantages.
Benefit from social media
With a pbsm.strategy, the entire business model benefits from social media. The contribution to the company’s success is therefore far greater.
Competitiveness
Due to its methodology, a pbsm.strategy is more efficient in every topic and in every performance than competitors without a pbsm.strategy.
Economic efficiency
pbsm.strategies are more economical because they focus resources on the areas with the greatest economic benefit and avoid competition that cannot be won.
Precision is the unique strategic benefit of the pbsm.
No other strategy model even comes close to this level of precision.
With the pbsm, you can recognize the benefits of each topic for the success of the business model and also whether and how you can use this topic successfully in social media. This allows you to focus your company’s resources with unparalleled precision on the optimal support of your company’s success.
Key strategy benefits for the social media management.
In this 3 fields the pbsm creates key strategic benefits for a social media management. It also creates the foundation of aadvanced strategy management in social media.
Benefit and Change
You know and understand the benefit of social media and its potential for change for the business model better than anyone. If things change you know what it means. This knowledge of strategic importance is provided by method.
Options
They know whether and how a company can realize the benefits of social media. Even if the competition is changing. You know all the options. This knowledge of strategic importance is provided by method.
Economic use of resources
You know when a competition can no longer be won or no longer makes economic sense. And you know the alternatives for such cases. This knowledge of strategic importance is provided by method.
Strategic competence provided by method.
You can get the methodical knowledge for free, but it still takes effort to become a strategic genius.
Free online course
The strategy course can be used free of charge. You learn when you want and at your own pace. Exercises are optional but highly recommended. Completion is voluntary, subject to a fee and linked to a final thesis. If you want to offer the method as a service, a degree is required.
Prior knowledge
Social media knowledge from business application is a prerequisite. Strategy knowledge and business management knowledge is not required but helpful.
Time and Exercises
As a reading time, you should schedule 1 hour a day. The time required for exercises is far greater. The more you practise, the better you will become.
Support
You will receive feedback for your exercises or answers to questions about the content of the pbsm and its usage on request. You can find out more on this webpage.
Individual support for a specific usage is not included.
Grade
You can graduate as a pbsm.strategist. This is voluntary but very helpful. On the one hand to gain the necessary security through the final thesis and on the other hand to prove this strategic competence to the outside world.
License
If you want to use the pbsm in the context of services, the degree pbsm.strategist is mandatory.
A license is also required in this case. In return, you will receive practical support in the form of work tools, updates and information on usage. Individual support is not included.
Strategy competence by method – with the pbsm strategy course
Become a strategic genius in social media – start here and now.
2 Social media performance potential
Course module Social Media Performance Potential
Reading time 250 minutes
Exercises: 78
3 Social media action options
Course module Social Media Options for Action
Pure reading time: approx. 200 minutes
Exercises: 37
4 social media strategy components
Course module Social Media Strategy Components
Reading time: approx. 250 minutes
Exercises: 49
5 Definition of social media strategy
Course module Social Media Strategy Definition
Pure reading time: approx. 150 minutes
Exercises: 40
6. Social media strategy evaluation
Course module Strategy evaluation
Reading time: approx. 82 minutes
Exercises: 4
7 Strategy Management
Course module Strategy Management
Reading time: approx. 20 minutes
Exercises: none