Services Social Media Strategy Competence
Strategy is the most neglected field in social media and at the same time is crucial for the success of all efforts.
The strategy competence for the potential-based strategy model enables social media strategies to support the business model and the development of social media strategies with higher competitive quality. Companies are supported by educating and training their employees and by coaching and consulting.
This website aims to make this strategy competence as easy and inexpensive to access as possible. This means that social media users can easily start the strategy course immediately. They only incur costs to the extent that they use additional services such as individual support in building strategy competence or proof of qualification via the pbsm.strategist qualification.
Customers
Strategy user
Users are social media managers, social media managers and marketing managers with responsibility for social media. The prerequisite for participation in the strategy course is a sound competence in the use of social media, in particular a solid basic knowledge of social media usage formats and the way social media works. This training is not suitable for beginners in social media. The prerequisite for using the strategy course is the responsibility of the participants themselves.
Users can take the strategy course with or without a qualification.
Social media service provider
Social media service providers are social media consultants and employees of social media agencies. The prerequisite for participation is a sound competence in the use of social media, in particular a solid basic knowledge of social media usage formats and the way social media works. This training is not suitable for beginners in social media.
For social media service providers, a qualification with proof of achievement (pbsm.strategist) is required for quality assurance purposes if the provider wants to provide services using the method.
Services
Strategy course – online
The strategy course is designed to provide education and training for building up advanced social media strategy skills using the potential-based strategy model pbsm. This means that the method is taught here. The application of the method is taught in a general form in the strategy course – i.e. it is not geared towards a specific individual case or a particular company. Participants practice the practical application of the potential-based strategy model using individual exercises and – upon completion of pbsm.strategist – using strategy development with documentation.
In this service area, social media and marketing employees are supported in the practical application of the potential-based strategy model. The focus here is generally on the correct application of the method. This means that the focus is on the completeness of the application and the processes.
The course is completed online by the participants independently and at their own responsibility and includes over 70 learning units with more than 20 hours of pure reading time and over 200 exercises for practical application.
The strategy course can be completed
- without proof of achievement (free of charge)
- with the qualification as a pbsm.strategist (fee required).
Support of education and training
Optionally, participants of the strategy course can take advantage of the following services according to their needs.
personal support if you have any questions
No online course is so self-explanatory that there are no questions. This is especially true for a complex subject such as strategy.
I am available to answer questions about the content of the method and its application as needed. Since I cannot be online all the time, you can send me your questions by email and receive your answer in the same way.
This service is optional and subject to a fee.
There is a charge of €35 plus VAT per email.
personal feedback during exercises
There are no compulsory exercises. You use the exercises to the best of your ability. The exercises allow you to see for yourself how well you can apply the respective material. If you would like feedback on individual exercises, submit the exercise by email and you will receive feedback on your exercise in the same way. This service is optional and subject to a fee. You can find the costs in the exercises.
pbsm.strategist
Degree pbsm.strategist
The pbsm.strategist qualification is a certificate of achievement that confirms the application of the method. The qualification requires a complete strategy development with documentation for a specific business model. The qualification is subject to a fee.
Further information on the pbsm.strategist degree can be found here.
Coaching and Consulting
With coaching and consulting, I support the application of the potential-based strategy model pbsm in companies.
This means that the practical application of the method is supported in a specific case (company/business model). This can be done to support social media management –
- with knowledge of the potential-based strategy model for developing a social media strategy
- to build user competence and develop a social media strategy
- in various formats.
In-house strategy training: the potential-based strategy model is taught in person in the company.
Workshops: the potential-based strategy model is used in a workshop for strategy development.
Supported strategy development: here I support the application of the potential-based strategy model in the company.
Kontakt
Wilfried Schock
ws@pbsm.info
phone ++49 71513042774
