Course module set up strategy process
Reading time approx. 10 minutes
Exercises 1
Why the social media strategy model pbsm is different.
The social media strategy model pbsm is different because other methods lack essential elements.
The following components should be found in every strategy development – but are missing in other methods.
Social media performance potential
Social media strategies that have been developed with the pbsm are based on the full performance potential of social media for companies. Other methods are based on a limited performance potential.
A broader performance potential enables more powerful strategies.
Business model of the company
Social media strategies according to the pbsm directly support the success of the company’s business model and thus several areas of the company. In this way, they contribute more to the company’s success.
Supporting the entire business model contributes more to business success.
Social media affinity of markets
The impact of social media strategies depends not least on the social media affinity of the markets. Strategies based on the pbsm take this success factor into account. As a result, these strategies are more effectively focused on the most promising topics.
Focusing on the effective areas in social media leads to more effective strategies.
Precision
With the pbsm we design strategies that divide markets into smaller segments that can be addressed directly in social media and that we can work on individually. We recognize the benefits to the company that can be realized in these segments and the competitive situation in which we find ourselves in this segment. This allows strategies to be designed more precisely and targeted more specifically to the competitive situation.
Strategies that work the market more precisely are more powerful.
Social media options for action
The options for action in the pbsm
show which benefits a company can achieve with which approach. This includes both the benefit for the company and the competitive situation. We identify what a strategy must achieve in which area in order to be successful in competition.
More competitive strategies are more successful.
Social Media Resources
With the pbsm it becomes clear which resources a strategy requires and which social media resources can be used and how.
Strategies that leverage social media resources are more effective and successful.
Strategy process
The pbsm guides you step by step through the individual phases and work steps of strategy development with explained steps and working aids. Thus, strategy is not a black box but a structured process through which even newcomers to the subject can master it safely and competently.
Strategy competence is the prerequisite for successful strategies.
Quality through degree pbsm.strategist
Strategic competence is based on the ability to use methods to recognize and exploit situations. Every pbsm.strategist has proven their ability to use the method. Only pbsm.strategists are listed in the user directory for the pbsm.
For successful strategies, the quality of the strategists competence should be ensured from the very beginning of strategy development.
Personal benefits through the pbsm.
Your professional competence increases significantly
and is better recognized.
They become much more valuable to your business.
You can use social media more comprehensively for the commercial success of your company. Across the company’s business model.
They become much more valuable to your business.
You can use social media more comprehensively for the commercial success of your company. Across the company’s business model.
Requirements from the pbsm.
Join the free strategy course now.
The strategy course contains more than 70 lessons with over 20 hours of reading time and over 200 exercises for practical usage.
2 Social media performance potential
Course module Social Media Performance Potential
Reading time 250 minutes
Exercises: 78
3 Social media action options
Course module Social Media Options for Action
Pure reading time: approx. 200 minutes
Exercises: 37
4 social media strategy components
Course module Social Media Strategy Components
Reading time: approx. 250 minutes
Exercises: 49
5 Definition of social media strategy
Course module Social Media Strategy Definition
Pure reading time: approx. 150 minutes
Exercises: 40
6. Social media strategy evaluation
Course module Strategy evaluation
Reading time: approx. 82 minutes
Exercises: 4
7 Strategy Management
Course module Strategy Management
Reading time: approx. 20 minutes
Exercises: none