Studying a company’s customer segments in advance of developing a social media strategy is, on the one hand, a relatively arduous and occasionally dry affair, but it is extremely valuable for aligning a company’s social media use. Via this step – the analysis of the customer segments for the use…
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3.2.1 Social media action options Business model – customer segments: Application
Studying a company’s customer segments in advance of developing a social media strategy is, on the one hand, a relatively arduous and occasionally dry affair, but it is extremely valuable for aligning a company’s social media use. Via this step – the analysis of the customer segments for the use…
Continue Reading3.2.2 Social media options for activity Business model: value propositions
Basics This section gives you an overview of We use the value propositions in Osterwalder & Pigneur’s Business Canvas as a basis for analyzing the use of social media for value propositions and the potential for change of social media on the value propositions of a business model. Value propositions…
Continue Reading3.2.3 Social media options for activity Business model: customer relationships
Basics This section focuses on customer relationships and the requirements from customer relationships for a social media strategy. Here, too, we work with the concept of customer relationships according to Osterwalder & Pigneur. Definition of customer relationships Customer relationships are the relationships that a company must maintain with its customers…
Continue Reading3.2.4 Social media options for activity Business model: business model channels
Social media for business model channels The objective is to support the company’s success in the business model channels with social media. The result of our work, if necessary, are goals on two levels. Explanation of business model channels: At the business model level, we define channels as those that…
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