Topic Tag: social media channels

Social media performance potential, Strategiemanagement ,

2.8 Social media performance potential Social media channels

Post By Wilfried Schock 15. October 2020

Definition, importance and role of social media channels in the potential-based strategy model. Definition We use the term social media channels to refer to our own and external channels that are part of the social media landscape or use social media functions in an environment. External social media channels are…

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Strategy development , ,

4.7 Social Media Channels as strategy component

Post By Wilfried Schock 7. November 2019

Basics Definition of the strategy component Channels Channels in pbsm are social media channels. Most often, the term is used synonymously for the social media channels that the company uses as part of its social media strategy. These can be the company’s own social media channels as well as third-party…

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