Topic Tag: social media performance potential business

The individual social media usage formats and their application will be presented to you more comprehensively in the respective topics. There you will also find the corresponding exercises. Basics of social media for business Using social media for business Using social media for business is based on using social media…

Basics CompanyBenefits in the potential-based strategy model pbsm Definition of the companyBenefits in pbsm CorporateBenefit is both a layer in the strategy process and a strategy component. Significance and role in the potential-based strategy model In the process module CorporateBenefit, we bring the corporate benefit that can be achieved for…

Prerequisites of the performance potential of social media For social media to be effective to its full potential, we need a reach that is active. That is, users who spend time on our social media offering and engage in a desired way. For this to happen – for there to…