Topic Tag: Audience

Basics performance potential audience Social media usage formats describe and define the performance potential of social media into specific categories. The individual social media usage formats differ significantly in terms of both performance and requirements. With the help of social media usage formats, the performance potential of a social media…

Basics social media performance potential audience Competition General competitive situation of the Audience Audiences as part of a heterogeneous social media infrastructure: Audiences – like other usage formats – can be part of a social media infrastructure consisting of different usage formats, i.e. used in combination with network and community.…