Basics social media performance potential community In this part of the topic, we will cover the basics for the following content from the perspective of social media strategy development: Definition and description At pbsm, we define communities as common-core communities focused on longer-term networking, sharing, and collaboration. Definition explanations Common…
Continue ReadingTopic Tag: Basics
6.0 Strategy evaluation of Social Media Strategies – Basics 1 of 2
Basics The importance of strategy evaluation in the potential-based strategy model Although strategy evaluation may not sound like it, it is a strategically important process rather than an accounting consideration of options. Based on the strategy assessment, we decide not least what we will not do as a company. This…
Continue Reading6.0 Strategy evaluation of social media strategies – basics 2
Basics strategy evaluation Assessment of the competitive effect The competitiveness of a strategy is a key performance that we must deliver in order to realize other performances. Without competitiveness, any strategy is lost. Therefore, we should pay appropriate attention to the competitive quality of a strategy. When it comes to…
Continue Reading7.0 Strategy Management Basics
Reading time: approx. 12 minutes Exercises: Exercises are in the PDF of all exercises of this course. Learning Objectives: To learn the basics of strategy management in the potential-based strategy model pbsm. Strategy management Why we need active strategy management in social media Strategy must be present in everyday life.…
Continue Reading