3.2.1 Social media options for action Business model – customer segments: basics

This section will give you an overview of the basics of customer segments and the resulting tasks for a social media strategy. Learning Goal: Understand customer segments as a component of the business model and be able to identify, assess, and apply the impact and use of social media for…

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3.2.1 Social media action options Business model – customer segments: Application

This section will give you an overview of the basics of customer segments and the resulting tasks for a social media strategy. Learning Goal: Understand customer segments as a component of the business model and be able to identify, assess, and apply the impact and use of social media for…

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3.2.3 Social media options for activity Business model: customer relationships

Learning Goal: Understand customer relationships as a module of a business model and be able to identify the opportunities for social media to support this component of the business model and consider it when developing social media strategy. Reading time: approx. 18 minutes Exercises: Exercises are in the PDF of…

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3.2.4 Social media options for activity Business model: business model channels

This section looks at the channels of the business model and the opportunities to support this part of the business model through social media. We analyze the channels of the business model and examine the possibilities of social media to support these channels in order to derive the requirements for…

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