Basics Definition of the strategy component The strategy component Competition describes the design of competition within the social media strategy. It defines the competitiveness of our social media strategy for markets and topics, social media effects and social media usage formats and makes their strengths and weaknesses visible. Significance of…
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5.0.3 Strategy definition Basics: Competition and competitive reactions
Basics As a company, we are in a competitive environment with our services. In social media, we primarily find ourselves competing for attention and engagement instead. When it comes to the element of engagement at the latest, many companies are actually in uncharted territory. Until now, corporate activities have not…
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