Basics performance potential audience Social media usage formats describe and define the performance potential of social media into specific categories. The individual social media usage formats differ significantly in terms of both performance and requirements. With the help of social media usage formats, the performance potential of a social media…
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2.3.1 Social media performance potential audience usage format: basics 2
Basics social media performance potential audience Competition General competitive situation of the Audience Audiences as part of a heterogeneous social media infrastructure: Audiences – like other usage formats – can be part of a social media infrastructure consisting of different usage formats, i.e. used in combination with network and community.…
Continue Reading2.3.1 Social media performance potential Audience usage format: Application
Application performance potential audience Application levels The practical application of Audience as a component of strategy development has two levels. The decisions that are made to use an audience as part of a social media strategy and the strategically relevant elements of implementation. Decisions If we decide to take the…
Continue Reading2.3.2 Social media performance potential Community usage format: basics
Basics social media performance potential community In this part of the topic, we will cover the basics for the following content from the perspective of social media strategy development: Definition and description At pbsm, we define communities as common-core communities focused on longer-term networking, sharing, and collaboration. Definition explanations Common…
Continue Reading2.3.2 Social media performance potential community usage format: Application
Application The topic Social Media Performance Potential Application Community deals with the use of a community from a strategic perspective. We define how we specifically shape our community within our social media strategy in the strategy component Usage Formats. Here we determine the basis for the application of the community…
Continue Reading5.0.4 Strategy definition Basics: Content of Strategy Components
Learning Objective: Fundamentals of deriving the content of the core strategy components. Reading time: approx. 22 minutes Exercises: Exercises are in the PDF of all exercises of this course. Introduction: This section provides an overview of the basics of defining strategy versions and making decisions about the content of core…
Continue Reading5.1.0 Strategy Definition Usage: Organization
Initial situation Let’s start with the information base. We know Requirements for strategies Good strategies are Definitions Delimitation of strategy options and options for action Strategy versions: Strategy versions are possible strategies that we develop for different requirements. The goal of strategy versions is to Organization of the strategy definition…
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