This section deals with problematic initial situations for strategy development resulting from the market situation. Problematic initial situations due to internal company circumstances are not dealt with here. In fact, it is not possible to deal with all conceivable problematic initial situations, just as it is questionable to apply a…
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5.1.2 Strategy Definition Usage: competitive responses, customer journey, options
Application competitive responses We take into account recognizable competitive responses when developing the content of the strategy components. That is, in strategy development, we decide on specific content based on the courses of action available to us and our priorities and the focus of the strategy. We check what responses…
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