5.0.5 Strategy Definition Basics: Problematic Strategic Starting Situations, Customer Journey, Options

Learning objective: we learn about problematic strategic initial situations and how to deal with them and to use social media inside the customer journey. Reading time: approx. 17 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. This section deals with problematic…

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5.1.2 Strategy Definition Usage: competitive responses, customer journey, options

Learning Goal: Include potential competitive reactions to the content of own social media strategies in strategy development, use the customer journey for social media strategy development, and assess strategy options. Reading time: approx. 12 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from…

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