Topic Tag: customer segments

Studying a company’s customer segments in advance of developing a social media strategy is, on the one hand, a relatively arduous and occasionally dry affair, but it is extremely valuable for aligning a company’s social media use. Via this step – the analysis of the customer segments for the use…

Studying a company’s customer segments in advance of developing a social media strategy is, on the one hand, a relatively arduous and occasionally dry affair, but it is extremely valuable for aligning a company’s social media use. Via this step – the analysis of the customer segments for the use…