Topic Tag: keine Arbeitsvorlagen

Initial situation Let’s start with the information base. We know Requirements for strategies Good strategies are Tasks and work steps As a reminder: We develop the goals of our social media strategy/strategy versions top-down. To do this, we determine the specific benefits that social media should provide for the company,…

Initial situation Let’s start with the information base. We know Definition of social media objectives Using social media objectives, we define the performance that must be achieved in the individual strategy components so that the strategy objectives can be achieved. The basis for defining social media objectives are the strategy…