Basics Motivation activates social media users. Successful motivation to be active increases activity and active social media offers are more attractive to users than less active ones. Motivation could be resolved in different ways. What it has in common is that it should always be relevant to the recipient in…
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3.6 Motivation – social media options
Basics social media options Derivation of options for action for strategy definition: We derive the options for action in the following areas and in this order: Topic areas: we use this to determine in which markets / sub-areas of markets we operate with social media. User benefits: we decide on…
Continue Reading4.6 Motivation as a strategy component
Basics Definition of the strategy component The strategy component Motivation defines how motivational structures (of a technical/conceptual nature) and motivational methods are used via content and structures as part of the various social media usage formats. Significance of the strategy component strategic importance of the strategy component: Motivation influences the…
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