2.6 Social media performance potential Participation

Learning Goal: To recognize, understand, and be able to apply the social media performance potential through participation. Reading time: approx. 12 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Basics Social media differs from other media not least because of the…

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3.5 Social media options Participation

Learning Objective: know and apply the derivation of courses of action for participation opportunities. Reading time: approx. 14 minutes This section covers the basics and methodical application of action options for user participation opportunities within a social media strategy. The practical application and the exercise of practical application take place…

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4.5 Strategy Component Participation

The strategy component Participation is divided into the following areas The learning objective is to Reading time: approx. 15 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Basics Definition of the strategy component Participation describes the possibilities that a social media…

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