Basics Social media differs from other media not least because of the more active role of users. Shared activities, shared exchanges, and shared content are typical examples of participation in a personal social network. The users themselves become media sources. Effects Different effects result from the participation of social media…
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3.5 Social media options Participation
Basics Derivation of the options for action We derive the courses of action via the following areas and in this order: Importance of participation strategic importance Participation scales the success of our social media offering and, in turn, the company’s success with social media. Strategically deployed investment opportunities can create…
Continue Reading4.5 Participation as a strategy component
Basics Definition of the strategy component Participation describes the possibilities that a social media strategy offers in terms of user involvement. Participation as a strategy component The participation of social media users depends not least on the content of the strategy and the resulting strategy components. The better the company…
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