3.0 Social media options for action – definitions, processes, perspectives

Reading time: approx. 15 minutes Learning Goal: Understand and apply social media courses of action and social media affinity. Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. This section deals with basics. The application is in the derivation of the courses of…

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3.2 Social media options for business models: Overview of benefits and potential for change

Learning Goal social medias potential of change: This section addresses the need to consider the business model when developing social media. The section only gives an overview of basics and contents. The basics as well as the applications and exercises are covered with the respective components of the business model.…

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3.2.1 Social media options for action Business model – customer segments: basics

This section will give you an overview of the basics of customer segments and the resulting tasks for a social media strategy. Learning Goal: Understand customer segments as a component of the business model and be able to identify, assess, and apply the impact and use of social media for…

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Social Media Handlungsoptionen

3.2.1 Social media action options Business model – customer segments: Application

This section will give you an overview of the basics of customer segments and the resulting tasks for a social media strategy. Learning Goal: Understand customer segments as a component of the business model and be able to identify, assess, and apply the impact and use of social media for…

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3.2.3 Social media options for activity Business model: customer relationships

Learning Goal: Understand customer relationships as a module of a business model and be able to identify the opportunities for social media to support this component of the business model and consider it when developing social media strategy. Reading time: approx. 18 minutes Exercises: Exercises are in the PDF of…

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3.2.4 Social media options for activity Business model: business model channels

This section looks at the channels of the business model and the opportunities to support this part of the business model through social media. We analyze the channels of the business model and examine the possibilities of social media to support these channels in order to derive the requirements for…

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3.5 Social media options Participation

Learning Objective: know and apply the derivation of courses of action for participation opportunities. Reading time: approx. 14 minutes This section covers the basics and methodical application of action options for user participation opportunities within a social media strategy. The practical application and the exercise of practical application take place…

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