Definitions Meaning Social media options for action Social media options for action are of central importance in the pbsm strategy process. They are a crucial preliminary stage and the content basis of the strategy definition. We develop our social media options of action for the individual topics / subject areas.…
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3.1 Defining social media options for action
Learning Goal: Understand and apply social media options of action as the basis for strategy development. Reading time: approx. 22 minutes Exercises: Exercises are in the PDF of all exercises of this course. This section covers social media courses of action for themes and topics and includes basics and general…
Continue Reading3.2 Social media potential for change of business models:
What is a business model and what is it good for? Wikipedia provides us with a comprehensive definition and a description of the methods to map a business model. At pbsm, we use the business model according to Osterwalder and Pigneur because, in my estimation, it is the most widely…
Continue Reading3.2.1 Social media options for action Business model – customer segments: basics
Studying a company’s customer segments in advance of developing a social media strategy is, on the one hand, a relatively arduous and occasionally dry affair, but it is extremely valuable for aligning a company’s social media use. Via this step – the analysis of the customer segments for the use…
Continue Reading3.2.1 Social media action options Business model – customer segments: Application
Studying a company’s customer segments in advance of developing a social media strategy is, on the one hand, a relatively arduous and occasionally dry affair, but it is extremely valuable for aligning a company’s social media use. Via this step – the analysis of the customer segments for the use…
Continue Reading3.2.2 Social media options for activity Business model: value propositions
Basics This section gives you an overview of We use the value propositions in Osterwalder & Pigneur’s Business Canvas as a basis for analyzing the use of social media for value propositions and the potential for change of social media on the value propositions of a business model. Value propositions…
Continue Reading3.2.3 Social media options for activity Business model: customer relationships
Basics This section focuses on customer relationships and the requirements from customer relationships for a social media strategy. Here, too, we work with the concept of customer relationships according to Osterwalder & Pigneur. Definition of customer relationships Customer relationships are the relationships that a company must maintain with its customers…
Continue Reading3.2.4 Social media options for activity Business model: business model channels
Social media for business model channels The objective is to support the company’s success in the business model channels with social media. The result of our work, if necessary, are goals on two levels. Explanation of business model channels: At the business model level, we define channels as those that…
Continue Reading3.3 Social media action options Usage formats
The section on the strategy component usage formats is divided into the areas of Basics Derivation of the options for action We derive options for action via the following areas and in this order: Definition of usage formats Usage formats are the conceptual-organizational form in which social media is used.…
Continue Reading3.4 Social media options User benefits
Basics The performance potential of the UserBenefit was described in the section Performance Potential UserBenefit. It is recommended to read this section again if you do not remember the content completely. Derivation of the options for action We derive options for action via the following areas and in this order:…
Continue Reading3.5 Social media options Participation
Basics Derivation of the options for action We derive the courses of action via the following areas and in this order: Importance of participation strategic importance Participation scales the success of our social media offering and, in turn, the company’s success with social media. Strategically deployed investment opportunities can create…
Continue Reading3.6 Motivation – social media options
Basics social media options Derivation of options for action for strategy definition: We derive the options for action in the following areas and in this order: Topic areas: we use this to determine in which markets / sub-areas of markets we operate with social media. User benefits: we decide on…
Continue Reading3.7 Options corporate benefits
Basics Importance of corporate benefits in the decision on social media options for action We use the corporate benefit – in addition to the competitive situation and resource requirements as a further decision-making aid on the content of social media options for action. The potential business benefit associated with a…
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