2.0.0 Social Media Performance Potential for Business – Basics 3

Basics CompanyBenefits in the potential-based strategy model pbsm Definition of the companyBenefits in pbsm CorporateBenefit is both a layer in the strategy process and a strategy component. Significance and role in the potential-based strategy model In the process module CorporateBenefit, we bring the corporate benefit that can be achieved for…

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2.0.1 Social media performance potential for companies – application

The topic Social Media Performance Potential for Business provides an initial overview of the performance potential for businesses. Reading time: approx. 13 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. The learning objective is to The individual social media usage formats…

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