6.0 Strategy evaluation of Social Media Strategies – Basics 1 of 2

Reading time: approx. 21 minutes Learning Objectives: To learn the basics of strategy evaluation in the potential-based strategy model pbsm and how to apply them. Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Basics The importance of strategy evaluation in the potential-based…

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6.0 Strategy evaluation of social media strategies – basics 2

Reading time: approx. 18 minutes Learning Objectives: To learn the basics of strategy evaluation in the potential-based strategy model pbsm and how to apply them. Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Basics Assessment of the competitive effect The competitiveness of…

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6.1 Strategy evaluation of social media strategies – Application 1

Reading time: approx. 25 minutes Learning Objectives: To become familiar with and apply strategy evaluation in the potential-based strategy model pbsm. Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Application The task of the evaluation of the strategy drafts is to create…

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6.1 Strategy evaluation of social media strategies – Application 2

Reading time: approx. 18 minutes Learning Objectives: To become familiar with and apply strategy evaluation in the potential-based strategy model pbsm. Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Application The task of the evaluation of the strategy drafts is to create…

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