2.3.3 Social media performance potential Usage formats: social networks

Learning objective: To be able to assess the possible uses and limitations of social networks as part of a social media strategy. The development, design and practical use of social network platforms is not part of this chapter. Reading time: approx. 16 minutes Exercises: Exercises are in the PDF of…

Continue Reading

2.3.4 Social media performance potential usage format combinations

The topic Performance Potential Usage Format Combinations provides an overview of the combination of different social media usage formats within a social media strategy or a social media offering. Learning unit reading time: 7 minutes Learning Objective: Basics and application of combinations of different social media usage formats. Exercises: Exercises…

Continue Reading