2.3.3 Social media performance potential Usage formats: social networks

Basics This section of the topic will give you a brief overview of social networks / social network platforms as systems. Definition Social networks are personal networks in which social media users establish and maintain their personal contacts – of a private and/or professional nature. Social networks can be run…

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2.3.4 Social media performance potential usage format combinations

Basics performance potential usage format combinations The combination of different social media usage formats can be In both cases, the demands on social media management as well as on the technical and conceptual structure and its implementation are more demanding than for “unmixed” offerings. Combinations of social networks can exist…

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