2.3.1 Basics performance potential audience 1 of 2

Learning objective basics performance potential audience: The following content will enable you to Reading time: approx. 31 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. This content is not intended to be an instruction manual for the construction or practical use…

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2.3.1 Social media performance potential audience usage format: basics 2

Learning objective social media performance potential audience: The following content will enable you to Reading time: approx. 38 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. This content is not intended to be an instruction manual for the construction or practical…

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2.3.1 Social media performance potential Audience usage format: Application

Topic performance potential audience learning objective: The following content will enable you to Reading time: approx. 16 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. This content is not intended to be an instruction manual for the construction or practical use…

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2.3.2 Social media performance potential Community usage format: basics

Learning objective social media performance potential community: The following content will enable you to Important Note: This section serves as an introduction to the use of communities from a strategic perspective. It does not replace a profound education on this topic and is definitely not sufficient to develop communities based…

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2.3.2 Social media performance potential community usage format: Application

Learning objective social media performance potential community: The following content will enable you to Important Note: This section serves as an introduction to the use of communities from a strategic perspective. It does not replace a profound education on this topic and is definitely not sufficient to develop communities based…

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5.0.1 Strategy definition Basics: Strategy priorities and strategy alternatives

Learning objective: Basics of developing strategy priorities and strategy alternatives. Reading time: approx. 21 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. The initial situation The starting point for our strategy definition is our Before we start defining the strategy, it…

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5.0.2 Strategy definition basics: corporate objectives, social media strategy objectives and social media objectives

Learning objective: Define strategy objectives from business model and corporate objectives, social media objectives from strategy objectives, and the content of strategy components from social media objectives. Reading time: approx. 25 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. In this…

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5.0.3 Strategy definition Basics: Competition and competitive reactions

Learning objective: we learn how to recognize and deal with competitive situations and possible competitive reactions. Reading time: approx. 20 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Basics As a company, we are in a competitive environment with our services.…

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5.0.4 Strategy definition Basics: Content of Strategy Components

Learning Objective: Fundamentals of deriving the content of the core strategy components. Reading time: approx. 22 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Introduction: This section provides an overview of the basics of defining strategy versions and making decisions about…

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5.0.5 Strategy Definition Basics: Problematic Strategic Starting Situations, Customer Journey, Options

Learning objective: we learn about problematic strategic initial situations and how to deal with them and to use social media inside the customer journey. Reading time: approx. 17 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. This section deals with problematic…

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5.1.0 Strategy Definition Usage: Organization

Learning objectives Reading time: approx. 12 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Initial situation Let’s start with the information base. We know Requirements for strategies Good strategies are Definitions Delimitation of strategy options and options for action Strategy versions:…

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5.1.2 Strategy Definition Usage: competitive responses, customer journey, options

Learning Goal: Include potential competitive reactions to the content of own social media strategies in strategy development, use the customer journey for social media strategy development, and assess strategy options. Reading time: approx. 12 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from…

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