2.0.1 Social media performance potential for companies – application

The topic Social Media Performance Potential for Business provides an initial overview of the performance potential for businesses. Reading time: approx. 13 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. The learning objective is to The individual social media usage formats…

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2.3.1 Social media performance potential Audience usage format: Application

Topic performance potential audience learning objective: The following content will enable you to Reading time: approx. 16 minutes Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. This content is not intended to be an instruction manual for the construction or practical use…

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2.3.2 Social media performance potential community usage format: Application

Learning objective social media performance potential community: The following content will enable you to Important Note: This section serves as an introduction to the use of communities from a strategic perspective. It does not replace a profound education on this topic and is definitely not sufficient to develop communities based…

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6.1 Strategy evaluation of social media strategies – Application 1

Reading time: approx. 25 minutes Learning Objectives: To become familiar with and apply strategy evaluation in the potential-based strategy model pbsm. Exercises: Exercises are in the PDF of all exercises of this course. Download it from here. Application The task of the evaluation of the strategy drafts is to create…

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7.1 Strategy Management: Usage

Reading time social media strategy management: approx. 8 minutes Benefit: Knowledge for the practical application of strategy managementPosition in the strategy process: permanent task after the strategy has been introducedKey learning: practical application of strategy management Exercises: Exercises are in the PDF of all exercises of this course. Download it…

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