The individual social media usage formats and their application will be presented to you more comprehensively in the respective topics. There you will also find the corresponding exercises. Notes on the application Here are some notes on the practical use of social media performance potential for businesses. The actual description…
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2.3.1 Social media performance potential usage format audience: application
Application performance potential audience Application levels The practical application of Audience as a component of strategy development has two levels. The decisions that are made to use an audience as part of a social media strategy and the strategically relevant elements of implementation. Decisions If we decide to take the…
Continue Reading2.3.2 Social media performance potential community usage format: Application
Application The topic Social Media Performance Potential Application Community deals with the use of a community from a strategic perspective. We define how we specifically shape our community within our social media strategy in the strategy component Usage Formats. Here we determine the basis for the application of the community…
Continue Reading6.1 Strategy evaluation of social media strategies – Application 1
Application strategy evaluation The task of the evaluation of the strategy drafts is to create the basis for the reduction of the strategy drafts as well as for the recommendation of strategy drafts for the management. After this process, we should be able to justify and explain the quality and…
Continue Reading7.1 Strategy Management: Usage
Strategy management Strategy management in pbsm stands for Control strategy benefits The basis for controlling the strategy benefits is the benefits of the social media strategy recorded in the corporate benefits strategy component, the implementation of which should be backed up with the corresponding measurable KPIs. In addition, we need…
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