This section focuses on user benefits from and through social media and its importance to social media performance potential. In the potential-based strategy model, user benefit is a separate strategy component due to its importance for strategy development and success in social media. At the same time, user benefit is…
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4.2 UserBenefit as strategy component: Basics
Basics UserBenefit runs through the entire strategy development process because it is a central component of strategy development. At the level of social media performance potential, we have dealt with user benefits and their sources; at the level of social media options for action, user benefits and their impact play…
Continue Reading4.2 Userbenefit as a strategy component: application
Application The starting point for defining the strategy component UserBenefit is a strategy draft in which the core UserBenefit(s) of the strategy draft are defined. The task of the application is to define the strategy component UserBenefit Work steps for deriving the contents From the topics that define our market,…
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