Social Media Strategy Options

Definition of social media strategy options We refer to alternative social media strategies as strategy options / social media strategy options. In pbsm we also use the term strategy version. Source / Basis Social media strategy options arise from the social media options available to the organization or company in…

Continue Reading

Social media strategy components

Definition social media strategy components Social media strategy components are individual components of a social media strategy, broken down according to a functional assignment or task. Strategy components according to the pbsm are: Meaning and practical use Application of strategy components in pbsm The potential-based strategy model is the strategy…

Continue Reading

Social media strategy

To understand social media strategy we have to understand strategy. Definition Strategy The concept of strategy is described on Wikipedia. The development of the understanding of strategy in business can be read from these descriptions. If you compare the content with what the fathers of strategy has taken in terms…

Continue Reading

Strategy and tactic

Anyone who deals with strategy and tactics can hardly avoid paying attention to experiences and knowledge of military origin, unless one renounces these experiences and knowledge from centuries. It is smarter to learn from mistakes in order to avoid recognizable own ones. Strategy and tactics are not the children or…

Continue Reading

Social Media Strategy Evaluation

Definition The social media strategy evaluation describes the evaluation of social media strategies and strategy drafts in terms of their performance for the company and the competitive performance of the strategy in its competitive situation. The aim of the social media strategy evaluation is Type of evaluation We decide on…

Continue Reading

Big Picture

Definition Big Picture By the big picture we mean an overall picture that represents a situation as completely as possible and thus enables an overview of the situation to be gained. Big picture and strategy definition With the help of the big pictures we can define approaches for social media…

Continue Reading