Wiki Category: englisch

To understand social media strategy we have to understand strategy. This article deals with social media strategy and explains the meaning and function of social media strategies as well as the requirements for social media strategies. Definition Strategy The concept of strategy is described on Wikipedia. The development of the…

Anyone who deals with strategy and tactics can hardly avoid paying attention to experiences and knowledge of military origin, unless one renounces these experiences and knowledge from centuries. It is smarter to learn from mistakes in order to avoid recognizable own ones. Strategy and tactics are not the children or…

Definition social media strategy components Social media strategy components are individual components of a social media strategy, broken down according to a functional assignment or task. Strategy components according to the pbsm are: Meaning and practical use Application of strategy components in pbsm The potential-based strategy model is the strategy…

Definition of social media strategy options We refer to alternative social media strategies as strategy options / social media strategy options. In pbsm we also use the term strategy version. Source / Basis Social media strategy options arise from the social media options available to the organization or company in…

Definition of social media options for action In the potential-based strategy model (pbsm), social media options for action describe the possibilities of supporting and shaping certain areas with social media. They describe what we can achieve in a specific situation (market situation, competitive situation, etc.) with the help of social…

Definition of social media affinity Social media affinity expresses the willingness of markets, needs, topics, brands, services or problems to react to social media or to be influenced by it. Social media affinity defines the framework within which we can influence markets with social media. In addition, social media affinity…

This entry deals with the social media impact in the sense of the classification of the mode of action. Definition of social media impact The term social media impact summarizes the types of influence through social media on the attitudes and behavior of social media users. It is therefore a…

Definition of corporate benefits Corporate benefits are the benefits that the company can and wants to achieve in social media. Companies can generate several different corporate benefits in a social media strategy. Importance Social media strategies serve the company’s success. Corporate benefits define the desired contribution of a social media…

Definition Social media best cases are examples of success that are often used as a guide to develop your own best practice. However, best practice stands for the use of proven, optimal or exemplary methods, practices, processes or procedures in the company (Wikipedia). Best cases should be understood more as…

Definition Big Picture By the big picture we mean an overall picture that represents a situation as completely as possible and thus enables an overview of the situation to be gained. Big picture and strategy definition With the help of the big pictures we can define approaches for social media…