Strategies are decisions about how we use a specific potential in social media under certain competitive conditions and available resources.
The quality of the strategy depends not only on what it says, but also on what decisions the strategy is based. If it is not clear on which decisions the contents of a strategy are based, the contents of the strategy are questionable.
Review your existing social media strategy. If any of the following content is not present or not documented in a way that allows decisions to be understood, the strategy should be updated.
Social media performance potential
Social media options for action
Social media strategy components
Assumptions and prerequisites
If your social media strategy lacks these core elements, you should update your strategy and make it powerful.
The potential-based strategy model pbsm offers the know how for this with its online courses.